Consumers need to have confidence that a health brand is able to deliver the services they’re promising. Expertise can be demonstrated through messaging , media relations and thought leadership. Developing a compelling story, told through valuable, relevant content that contributes to the industry conversation and captures the attention of influencers , will showcase your company’s ability while enhancing visibility and trust. At MERGE Atlanta, we leverage a variety of tactics to showcase your brand’s reliability and authority, including bylined articles, white papers, blogs, social sharing and awards.
In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....