A good influencer plan may yield articles—but a great one plan yields business results.
Building relationships with industry influencers is part of a strong PR program. These experts—including editors, journalists, professionals, spokespeople, bloggers and analysts—are highly engaged and active in the public eye, speaking at events, participating in conferences and panels, writing articles and reviews, or commenting in the media. They’re a trusted source of information that often comes with a large and loyal following. Their endorsement, whether in the form of a mention or a full-length article –brings awareness and credibility to your brand and positions the company as a thought leader.
Developing relationships with influencers is a long game. It takes time, money and perseverance. And success depends as much on having an in-depth understanding of what they’re looking for as it does on finding the right influencer. That’s where we come in.
In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....