In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?
By now it’s pretty common knowledge that patients are bearing more of their healthcare costs…
Many of us have decades of healthcare marketing experience, but sometimes we know too much.
We’ve all heard the quality vs. quantity content spiel: It often doesn’t pay off to…