Kailos

Develops and markets innovative gene-based tests for patients and their care teams

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CHALLENGE: Consumerization and leading-edge genetic testing technology opened a new market for Kailos.

  • Pivot the healthcare provider-focused genetic testing company toward a consumer-directed model
  • Navigate saturated, controversial space with the right story
  • Educate skeptical consumers, motivating them to purchase
  • Build credibility with physicians to influence consumers
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APPROACH: Launch fully integrated effort to debut Kailos’ gene-based testing solution into the congested market.

  • Built compelling messaging, branding and strategy to differentiate Kailos, and elevate conversations about genetic testing
  • Generated positive narratives about genetic testing through thought-provoking PR concepts and creative storytelling
  • Engaged reporters at trade, business and consumer-focused outlets and created brand advocates in condition-specific communities

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