Strategy

What’s Your Story?

Perception is reality. What people see, hear and think impacts how they engage. That’s why strategy is front and center of everything we do. Our strategic approach ensures brands are in control of their stories and how they’re perceived by different stakeholders, both internally and externally.

Innovation Leads the Way

We develop effective strategic communications plans designed to meet your business goals — whether it’s acquisition, entry into a new sector, growth or brand awareness. And we tell those stories in ways that are authentic and consistent, helping you capture attention, build trust and make meaningful and lasting connections.

How Can We Help
  • Market research
  • Competitive analysis
  • Story mining
  • Audience insights
  • Persona development

Building customized programs that target the right audiences at the right moments.

Case Study: Piedmont Healthcare

Website Redesign, Content Strategy & eTools

MERGE Atlanta redesigned the 2,500-page website to present Piedmont as a single health system, while improving the website’s usability, navigation and SEO performance.

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Our Insights

SEO Basics and Keyword Research

What is keyword research and analysis in SEO? Learn how to build dozens of keywords in a scalable strategy for SEO content with the MERGE Atlanta team.

Elevate Your Media Relations Efforts: A Helpful Guide

A sound media relations program should play an integral role within an organization’s overarching marketing…

Successful Content Strategies Reflect the Consumerization of Healthcare

By now it’s pretty common knowledge that patients are bearing more of their healthcare costs…

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Let’s Chat About Strategy

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