Strategy

What’s Your Story?

Perception is reality. What people see, hear and think impacts how they engage. That’s why strategy is front and center of everything we do. Our strategic approach ensures brands are in control of their stories and how they’re perceived by different stakeholders, both internally and externally.

Innovation Leads the Way

We develop effective strategic communications plans designed to meet your business goals — whether it’s acquisition, entry into a new sector, growth or brand awareness. And we tell those stories in ways that are authentic and consistent, helping you capture attention, build trust and make meaningful and lasting connections.

Building customized programs that target the right audiences at the right moments

Case Study: Piedmont Healthcare

Website Redesign, Content Strategy & eTools

MERGE Atlanta redesigned the 2,500-page website to present Piedmont as a single health system, while improving the website’s usability, navigation and SEO performance.

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Our Insights

Joanna Horn Joins MERGE Atlanta as Vice President

MERGE Atlanta today announced Joanna Horn has joined the agency as vice president. to oversee client partnerships, drive enhanced performances and manage client teams.

HIMSS19 is Over: Now the Strategic Fun Begins

In the midst of the show, it’s easy to get caught up in theoretical debates about different ways to solve enduring healthcare challenges. But now that we’re back on home turf, healthcare brands must return to some ground level questions: What did we learn? And, what do we do now?

MERGE Atlanta Hires Kris Krava as Executive Creative Director

Kris Krava joins MERGE Atlanta as executive creative director to provide strategic oversight for digital and traditional marketing, creative, customer experience, and technology efforts.

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Let’s Chat About Strategy

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