Strategy

What’s Your Story?

Perception is reality. What people see, hear and think impacts how they engage. That’s why strategy is front and center of everything we do. Our strategic approach ensures brands are in control of their stories and how they’re perceived by different stakeholders, both internally and externally.

Innovation Leads the Way

We develop effective strategic communications plans designed to meet your business goals — whether it’s acquisition, entry into a new sector, growth or brand awareness. And we tell those stories in ways that are authentic and consistent, helping you capture attention, build trust and make meaningful and lasting connections.

Building customized programs that target the right audiences at the right moments

Case Study: Piedmont Healthcare

Website Redesign, Content Strategy & eTools

MERGE Atlanta redesigned the 2,500-page website to present Piedmont as a single health system, while improving the website’s usability, navigation and SEO performance.

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Our Insights

Creating Meaningful Trade Journal Content

Trade journals—industry-specific publications that deliver relevant information to target audiences—can be an ideal medium for connecting with potential customers. Here are five tips to keep in mind to ensure your trade publication articles effectively communicate your expertise.

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

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