Strategy

What’s Your Story?

Perception is reality. What people see, hear and think impacts how they engage. That’s why strategy is front and center of everything we do. Our strategic approach ensures brands are in control of their stories and how they’re perceived by different stakeholders, both internally and externally.

Innovation Leads the Way

We develop effective strategic communications plans designed to meet your business goals — whether it’s acquisition, entry into a new sector, growth or brand awareness. And we tell those stories in ways that are authentic and consistent, helping you capture attention, build trust and make meaningful and lasting connections.

Building customized programs that target the right audiences at the right moments

Case Study: Piedmont Healthcare

Website Redesign, Content Strategy & eTools

MERGE Atlanta redesigned the 2,500-page website to present Piedmont as a single health system, while improving the website’s usability, navigation and SEO performance.

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Our Insights

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

eBook: Elevate Your Digital Marketing Strategy

This eBook touches on a few of the evolving trends influencing digital marketing today, and also discusses some key questions you need to ask to develop a strong, steady digital marketing strategy.

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Let’s Chat About Strategy

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