Atlanta – Mach 21, 2019 – MERGE Atlanta, a healthcare marketing communications and technology agency, today announced Joanna Horn has joined the agency as vice president. With a background in B2B and B2C technology, medical device and biotech for global brands, Horn will oversee client partnerships, help drive enhanced performances through innovative strategic communications and build, manage and inspire client teams for remarkable results.
Horn brings 20 years of public relations experience to the agency with a valuable combination of verbal and written communications skills in technical translation and engaging storytelling. Her strong career includes a demonstrable record of managing strategic and tactical communications planning and integrated marketing efforts for global organizations to meet their communications and branding goals. Horn has spearheaded award-wining communications and content campaigns for public and private businesses that include message and content strategy for issues-based and executive thought leadership.
Most recently serving as vice president at LEWIS for 12 years, Horn managed the day-to-day operations and strategic relationships with global partners, providing insight and counsel across all aspects of communications channels and programs and leading some of the agency’s top accounts where she maximized exposure for stakeholders and built awareness campaigns of client and executive management, with some leading to multimillion dollar acquisitions. Previously, while with Davies Murphy Group (now LEWIS), Horn opened its first European office in London, where she developed and executed integrated global PR and analyst programs and processes in collaboration with U.S teams.
“Joanna demonstrates the ability to define and develop strategies tailored to client needs and lead program execution from start to finish,” said Tom Brand, president of MERGE Atlanta. “She’s an astute problem solver who understands and anticipates the needs of organizations; recognizes challenges as opportunities and formulates solutions that close the gap between a company and its intended audience.”
Horn joins the Atlanta office of MERGE, which holds 300+ employees across Atlanta, Boston and Chicago offices, and will add high-level thinking to its clients seeking strategy in public relations, reputation management and communications.
About MERGE Atlanta
MERGE Atlanta is a leading national marketing communications and technology agency for healthcare. We enable our clients to maximize their presence with earned, owned, shared and paid opportunities that drive engagement and conversion. Our offerings include public relations, digital marketing, technology development, and content creation. MERGE Atlanta’s expertise derives from 20 years of experience working with hundreds of clients spanning the healthcare industry.