Voice search was completely the realm of science fiction when the film 2001: A Space Odyssey was released in 1968. Today it’s a core user expectation for exploration on the web. (Think Siri, Alexa, or Cortana.)
As the landscape changes from keyboard/touch-based input to vocalization and audio response, the question is: How do we make voice search relevant for healthcare marketing? To position organizations for success now and into the future, healthcare marketers must understand:
In fact, SEO rules and schema data are more important than ever because a voice search often presents only one result to users. Plus, just as with mobile apps, voice apps are challenged to deliver more value to users than they already get through organic search. Otherwise, the apps simply won’t be used. This further increases the need for good SEO strategy.
For healthcare marketers, all of these factors point to the importance of developing voice search goals as part of their search strategy discussions.
To read the full article by Keir Bradshaw, MERGE Atlanta EVP, click here.