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AVID Design & Dodge Communications Rebrand as MERGE Atlanta

February 13, 2018 | Ashlea Cartee
Agency News

We’re excited to announce the next chapter of our brand!

Dodge has joined forces with another Atlanta-area agency, AVID Design. AVID, much like Dodge in its love of healthcare is a full-service digital agency for hospitals and health systems. Together, we make MERGE Atlanta, a marketing communications and technology agency for healthcare.

The name MERGE reflects our belief that a collaborative approach leads to more creative and brand-transformational programs for our clients. We bring together our deep understanding of healthcare and uncommon expertise in digital communications to help clients make meaningful and lasting connections.

Here at the agency, we spent the second half of 2017 combining and integrating operations, teams and centrally locating the companies into one office space. And what’s best, we discovered that one plus one really equals three. We’ve expanded our staff, our services and our thinking. Even more, by combining our strategic PR and marketing expertise with AVID’s genius for website design and development, we’re better positioned to solve tough business challenges and meet our clients’ needs in a complex and dynamic marketplace.

Our new brand creates a leading national digital communications agency with nearly 40 years of combined experience working with hundreds of healthcare clients, including healthcare IT, hospitals and health systems, provider groups, payers and life sciences.

Perhaps the most exciting is that MERGE Atlanta has a slightly different flair that we believe will ultimately benefit our clients, merging passion with purpose, science with story and experience with energy to position our healthcare clients as leaders. And together we will continue to serve our clients with ability, agility and humility.

What this means for our prospects and clients? We help you connect with humans, whether as business leaders or consumers in MERGE healthcare markets, leveraging paid, earned, owned and shared digital strategies to drive engagement. Our offerings include overarching brand strategy, website creation, mobile apps, digital strategy and marketing, PR and social programs.

Brad Dodge, president of Dodge Communications, retired after 16 years of service and Tom Brand, formerly president and founder of AVID, serves as the president of MERGE Atlanta. MERGE Atlanta operates under parent company MERGE, formerly known as Myelin Communications. MERGE has offices in Atlanta, Boston and Chicago.

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