Year: 2013

Telling a Powerful Story: How to Succeed at Brand Journalism

As the year quickly comes to a close, we have been working in tandem with…

Best Practices for Healthcare Success with ICD-10

The new system, designed to deliver a more specific and accurate mapping of medical diagnoses,…

Forget the Content Curation Vs. Creation Debate and Focus on Value

When it comes to content, well, it’s king. But it’s the strategy that maximizes its…

5 Ways Marketing Automation Can Assist Your B2B Healthcare Company

While physical mail and word of mouth still have their place in the B2B marketing…

How #Hashtag Savvy Are You?

You may have seen the recent viral #Hashtag (YT: “#Hashtag” with Jimmy Fallon & Justin…

Social Media “Crisis” Management: When a Tweet Is worth 1,000 Words

In the healthcare B2B space, it’s rare that we practice genuine crisis management on behalf…

Grandma or Not, There’s More to Post-acute Care than You Think

A few weeks ago, my grandma slipped on her daily trip to get the mail.

Emerging Healthcare PR Concern: ‘Body Hacking’ and Medical Device Security Threats

Few would argue that, for healthcare, a patient’s wellbeing is Job One. And, generally speaking,…

Plain Language Sets the Stage for Clear Communication

An interview with Sherry Sanderford, Communications Director at Aetna, on how Aetna focuses on health…

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