Web Content

Content Written by Healthcare Specialists

Content is more than controlling your web rank. It communicates your brand’s mission and vision through every page. MERGE Atlanta takes a strategic approach to website content writing that places equal emphasis on captivating users while providing your site with maximum search engine optimization (SEO).

Our team of experienced writers and editors use the inverted pyramid style approach to writing web content – meaning, your target audience will have the best chance to grasp the most important points on the page. Moreover, as web content experts, our writers are able to express ideas in fewer words and shorter paragraphs. Whether a user reads each word or scans the page, they’ll be sure to receive the message you’re sending.

Web Content That Delivers Results

Most consumers use the internet as the first point for research about solutions to resolve their most pressing business issues. Good Valuable website content enables them to get the information they need and connect them faster to the resources they want. MERGE Atlanta understands that speed and efficiency are at the heart of web copy. Information needs to be broken down into bite-size pieces that can be quickly consumed and answers users questions: Does this brand know the industry? Do they get me or my problem? Do they have a solution? Can they prove it?

Set the Foundation with Research Driven Keywords

Our goal is to make sure content delivers results. That’s why we develop content using a strong keyword strategy and following usability best practices. Our content drives results by:

• Maximizing strategic keyword focus
• Enhancing usability
• Focusing on driving conversion
• Increasing page rankings
• Improving targeted web traffic

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

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