Story Mining

Find your brand story.

The lines between PR and marketing have blurred. Today, the most successful campaigns are those that tell great stories. These stories have the power to capture attention and gain trust. Rather than selling a product, these stories help build relationships through shared experiences that are told in more authentic, meaningful and relatable ways. As marketing expert Seth Godin points out, the brand is a story – but it’s a story about the audience, not the brand.

Spark Up a Conversation

At MERGE Atlanta, we help brands find their stories. Through conversations with internal and external resources—such as executives and subject matter experts, product leads, sales managers, clients and end customers—we’ll get a variety of perspectives on your company’s specific products and services, the value it brings to customers and the culture that employees embrace. All of which is not only foundational to good storytelling but essential to developing key messages . We not only dig deep into topics and projects through interviewing, we also do our homework. We analyze competitors, conduct market research and gather audience insights to find the right stories at the right time, for the right audience.

Our Insights

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

eBook: Elevate Your Digital Marketing Strategy

This eBook touches on a few of the evolving trends influencing digital marketing today, and also discusses some key questions you need to ask to develop a strong, steady digital marketing strategy.

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