Story Mining

Find your brand story.

The lines between PR and marketing have blurred. Today, the most successful campaigns are those that tell great stories. These stories have the power to capture attention and gain trust. Rather than selling a product, these stories help build relationships through shared experiences that are told in more authentic, meaningful and relatable ways. As marketing expert Seth Godin points out, the brand is a story – but it’s a story about the audience, not the brand.

Spark Up a Conversation

At MERGE Atlanta, we help brands find their stories. Through conversations with internal and external resources—such as executives and subject matter experts, product leads, sales managers, clients and end customers—we’ll get a variety of perspectives on your company’s specific products and services, the value it brings to customers and the culture that employees embrace. All of which is not only foundational to good storytelling but essential to developing key messages . We not only dig deep into topics and projects through interviewing, we also do our homework. We analyze competitors, conduct market research and gather audience insights to find the right stories at the right time, for the right audience.

Creating Meaningful Trade Journal Content

Trade journals—industry-specific publications that deliver relevant information to target audiences—can be an ideal medium for connecting with potential customers. Here are five tips to keep in mind to ensure your trade publication articles effectively communicate your expertise.

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

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