Story Mining

Find your brand story.

The lines between PR and marketing have blurred. Today, the most successful campaigns are those that tell great stories. These stories have the power to capture attention and gain trust. Rather than selling a product, these stories help build relationships through shared experiences that are told in more authentic, meaningful and relatable ways. As marketing expert Seth Godin points out, the brand is a story – but it’s a story about the audience, not the brand.

Spark Up a Conversation

At MERGE Atlanta, we help brands find their stories. Through conversations with internal and external resources—such as executives and subject matter experts, product leads, sales managers, clients and end customers—we’ll get a variety of perspectives on your company’s specific products and services, the value it brings to customers and the culture that employees embrace. All of which is not only foundational to good storytelling but essential to developing key messages . We not only dig deep into topics and projects through interviewing, we also do our homework. We analyze competitors, conduct market research and gather audience insights to find the right stories at the right time, for the right audience.

Our Insights

Joanna Horn Joins MERGE Atlanta as Vice President

MERGE Atlanta today announced Joanna Horn has joined the agency as vice president. to oversee client partnerships, drive enhanced performances and manage client teams.

HIMSS19 is Over: Now the Strategic Fun Begins

In the midst of the show, it’s easy to get caught up in theoretical debates about different ways to solve enduring healthcare challenges. But now that we’re back on home turf, healthcare brands must return to some ground level questions: What did we learn? And, what do we do now?

MERGE Atlanta Hires Kris Krava as Executive Creative Director

Kris Krava joins MERGE Atlanta as executive creative director to provide strategic oversight for digital and traditional marketing, creative, customer experience, and technology efforts.

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