MERGE Atlanta helps health brands maximize social media by establishing a presence across various platforms and using them as a launch pad for content distribution, including white papers, case studies, industry articles, blogs and videos. We focus on best practices for quality engagements with consumers to support your lead nurturing and thought leadership efforts. We’ll enhance your social media presence by:
• Developing a relevant follower base: We create targeted lists of followers that include industry influencers, trade media and your existing client base and then build on these high-quality leads.
• Focusing on meaningful engagement with consumers: To avoid burnout, we’re careful to facilitate dialog around important topics, such as industry trends, to organically grow your social media following.
• Distributing useful, consistent content: In addition to having meaningful conversations, we’ll help you create and distribute high-quality content that resonates with your audience and shows the value of your brand.
In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....