Social Media

Today’s consumers are demanding increased transparency and interaction from businesses of all kinds. In a world where more people put their trust in opinions from “someone like me,” social sharing has established itself as a credible source of information that informs decision-making. The true power of this dynamic medium lies in its ability to engage your audience in an immediate and very human way to create a trusted relationship.

Extend the Reach of Your Brand

Social media offers companies a wealth of options for driving their message forward, from slide share presentations and blogs, to LinkedIn communities and video sharing platforms. Just as your brand is unique, not all social media platforms are the same. MERGE Atlanta can help you get the most out of your message and reach the right audience through the right platform with a comprehensive social media strategy:

  • Develop a strategy that supports your business objectives
  • Create a voice that represents your company and its mission
  • Choose platforms that are right for your brand
  • Focus on non-promotional activities that further engagement and reputation
  • Find a participation level that is both comfortable and effective
  • Leverage technology to maximize consistency, reach and monitoring

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

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