A persona is a fictional profile of your ideal buyer that represents segment of customers. More than demographics, the persona shares typical characteristics of the group, such as interests, values, fears, challenges and goals.
Defining the target audience into buyer personas will ensure your marketing campaigns emphasize the points that are most important to them. It will also help you to determine some of the greatest obstacles you will face in reaching your target audiences, and how these challenges can be overcome. For example, if you want to truly connect with your patient community, you must know who you are trying to connect with. Based on their medical situation, you must understand them and be prepared to help provide answers to their health questions. Personas are powerful storytelling tools that can give your internal teams a cohesive language and approach to communicating with customers.
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....
This eBook touches on a few of the evolving trends influencing digital marketing today, and also discusses some key questions you need to ask to develop a strong, steady digital marketing strategy.