A persona is a fictional profile of your ideal buyer that represents segment of customers. More than demographics, the persona shares typical characteristics of the group, such as interests, values, fears, challenges and goals.
Defining the target audience into buyer personas will ensure your marketing campaigns emphasize the points that are most important to them. It will also help you to determine some of the greatest obstacles you will face in reaching your target audiences, and how these challenges can be overcome. For example, if you want to truly connect with your patient community, you must know who you are trying to connect with. Based on their medical situation, you must understand them and be prepared to help provide answers to their health questions. Personas are powerful storytelling tools that can give your internal teams a cohesive language and approach to communicating with customers.
MERGE Atlanta today announced Joanna Horn has joined the agency as vice president. to oversee client partnerships, drive enhanced performances and manage client teams.
In the midst of the show, it’s easy to get caught up in theoretical debates about different ways to solve enduring healthcare challenges. But now that we’re back on home turf, healthcare brands must return to some ground level questions: What did we learn? And, what do we do now?
Kris Krava joins MERGE Atlanta as executive creative director to provide strategic oversight for digital and traditional marketing, creative, customer experience, and technology efforts.