You know what makes your brand stand out from others, but your target audiences may not. At MERGE Atlanta, we help ensure your business stands out from the crowd. Our strategies and tactics fuel the first round of brand awareness – making sure your market takes notice. We outline your differences and highlight the benefits your product or service offers, including:
• Brand positioning
• Brand promise
• Value propositions
• Elevator pitches
• Company stories
In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....