Merger & Acquisition Communications

Strategic Communications During an M&A

During a time of transition, it’s important to provide ongoing communications to customers throughout the integration efforts about how it impacts them – ahead of any major milestones. A clear timeline and reassurance that they will be well taken care of goes a long way. MERGE Atlanta offers expert guidance in navigating M&A communications. We help you mitigate risk through a number of proactive steps, including:

• Identifying and analyzing stakeholder concerns
• Creating and aligning key messages to support the change
• Establishing appropriate communications channels
• Building support for change, internally and externally
• Establishing communications plans, timelines, touchpoints and cadence of communications

Take the Right Action at the Right Time

Planned mergers and acquisitions (M&A) can be powerful growth accelerators for health brands—but they also present some of the most challenging PR obstacles a company can face. The stakes are high, uncertainty prevails, news travels fast and truth is a moving target. With executives under the stress and constant scrutiny, the last thing a company wants to do is add more reasons for stakeholder dissatisfaction, which often happens with business transformation. Brands need an effective communications strategy to stay in control of the narrative.

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

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