Marketing Content

Engage consumers with targeted content. Every click through, every download and every form completed is an act of trust. Offering genuinely relevant content that inspires or answers questions builds your brand’s credibility and invites a closer look. What consumers want and need will depend on where they are in the buying process.

At MERGE Atlanta, we combine expert content strategy, asset creation and marketing tactics to tell your brand story and create exceptional experiences across the journey from purchaser to owner to advocate.

Content That Connects People and Brands

When it comes to content marketing, we believe the journey is the destination. That’s because the best content marketing uses a variety of assets – whether blogs or case studies, videos or one-pagers — to support the consumer at every touchpoint across path to purchase and beyond.

Content marketing generally relates to how a brand thoughtfully and purposefully attracts, acquires, educates and engages consumers. Content marketing takes the story-telling, relationship-building strength of PR and combines it with the sales-focused, attention-grabbing strategies of marketing to accelerate brand awareness, audience engagement and conversions.

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

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