When it comes to content marketing, we believe the journey is the destination. That’s because the best content marketing uses a variety of assets – whether blogs or case studies, videos or one-pagers — to support the consumer at every touchpoint across path to purchase and beyond.
Content marketing generally relates to how a brand thoughtfully and purposefully attracts, acquires, educates and engages consumers. Content marketing takes the story-telling, relationship-building strength of PR and combines it with the sales-focused, attention-grabbing strategies of marketing to accelerate brand awareness, audience engagement and conversions.
We’ve all heard the quality vs. quantity content spiel: It often doesn’t pay off to…
Many of us have decades of healthcare marketing experience, but sometimes we know too much.
By now it’s pretty common knowledge that patients are bearing more of their healthcare costs…