Market Research

Prepare for take off.

Launching a product or service without understanding the market landscape is like taking off in a plane without a pre-flight checklist. What you overlook, ignore or don’t plan for can be fatal to business.

Know Your Market Inside and Out

Market research is essential to creating an effective message or a strong brand. It provides key information about your market’s buying habits and motivations, how your brand is perceived by your target audience and those consumers or businesses you want to reach.

Healthcare is a dynamic market. The way care is marketed, delivered and sold is constantly changing. Market research offers insights into healthcare trends and is vital to understanding how the industry works as well as where your solutions fit in. Staying current with industry and regulatory changes is a daily necessity. Market research gives you the advantage of being able to serve your clients as a solution provider as well as act as an advisor with deep industry expertise.

Creating Meaningful Trade Journal Content

Trade journals—industry-specific publications that deliver relevant information to target audiences—can be an ideal medium for connecting with potential customers. Here are five tips to keep in mind to ensure your trade publication articles effectively communicate your expertise.

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

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