Market research is essential to creating an effective message or a strong brand. It provides key information about your market’s buying habits and motivations, how your brand is perceived by your target audience and those consumers or businesses you want to reach.
Healthcare is a dynamic market. The way care is marketed, delivered and sold is constantly changing. Market research offers insights into healthcare trends and is vital to understanding how the industry works as well as where your solutions fit in. Staying current with industry and regulatory changes is a daily necessity. Market research gives you the advantage of being able to serve your clients as a solution provider as well as act as an advisor with deep industry expertise.
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....
This eBook touches on a few of the evolving trends influencing digital marketing today, and also discusses some key questions you need to ask to develop a strong, steady digital marketing strategy.