Market Research

Prepare for take off.

Launching a product or service without understanding the market landscape is like taking off in a plane without a pre-flight checklist. What you overlook, ignore or don’t plan for can be fatal to business.

Know Your Market Inside and Out

Market research is essential to creating an effective message or a strong brand. It provides key information about your market’s buying habits and motivations, how your brand is perceived by your target audience and those consumers or businesses you want to reach.

Healthcare is a dynamic market. The way care is marketed, delivered and sold is constantly changing. Market research offers insights into healthcare trends and is vital to understanding how the industry works as well as where your solutions fit in. Staying current with industry and regulatory changes is a daily necessity. Market research gives you the advantage of being able to serve your clients as a solution provider as well as act as an advisor with deep industry expertise.

Our Insights

2018 by the Numbers

MERGE Atlanta closes 2018 strong with 14 new clients and 12 awards. As we look back, here are some of our 2018 highlights.

Designing for Accessibility in the Healthcare Industry

Five easy ways to design websites for accessibility.

What to Expect When You’re Expecting a New Website

Every marketer can agree that there is nothing quite like committing to building a website.

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