Every company faces different types of reputational risks, both real and perceived. At MERGE Atlanta, our PR pros act as your trusted advisor during times of crises, helping to create confidence in your brand and restore customer trust. We help you:
• Assess your brand’s potential areas of risk
• Develop an emergent plan that fits your needs
• Act quickly and communicate authentically
• Respond rapidly across platforms and channels
• Tell your positive stories.
Getting ahead of the story is key to restoring trust, credibility and brand affinity over time. We focus on working with clients to communicate an apology, an explanation and any other information they want — in the most human way possible — and move the situation toward resolution.
From pharmaceutical and medical device companies to hospitals and health plans, healthcare remains one of…
I was recently having a conversation with an old college friend over dinner about our…
It’s back-to-school season, so we thought we’d throw it back to the basics: PR 1101…