Every company faces different types of reputational risks, both real and perceived. At MERGE Atlanta, our PR pros act as your trusted advisor during times of crises, helping to create confidence in your brand and restore customer trust. We help you:
• Assess your brand’s potential areas of risk
• Develop an emergent plan that fits your needs
• Act quickly and communicate authentically
• Respond rapidly across platforms and channels
• Tell your positive stories.
Getting ahead of the story is key to restoring trust, credibility and brand affinity over time. We focus on working with clients to communicate an apology, an explanation and any other information they want — in the most human way possible — and move the situation toward resolution.
In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....