Public Relations

Elevate Your Media Relations Efforts: A Helpful Guide

A sound media relations program should play an integral role within an organization’s overarching marketing…

PR 101: Lessons Every Marketing Professional Needs to Know This Year

It’s back-to-school season, so we thought we’d throw it back to the basics: PR 1101…

The Role of Healthcare PR Agencies

From pharmaceutical and medical device companies to hospitals and health plans, healthcare remains one of…

Public #RelationshipGoals

I was recently having a conversation with an old college friend over dinner about our…

Packing a punch with proactive PR planning

The approval of postponing the ICD-10 deadline to 2015 got me thinking about the importance of…

‘Tis the Season for Trends: Communication and Public Relations Trends 2017

The end of a new year is often time for reflection – What went well?…

Character Count Update on Twitter: How to Keep Your Audience Engaged with a 280-Character Limit

Recently, Twitter announced its move to roll out a new character limit to most users, excluding…

Podcast: Reputation Management Is Your Most Valuable Asset: How to Manage It Day-To-Day, Not Just in a Crisis

Crisis communications and reputation management often go hand in hand: A crisis occurs and the…

The Three R’s of Influencer Relations

For leading brands, it’s important that customers perceive their organization as credible, trustworthy partners. As…

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