Business

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

Strengthen Partnerships and Community at HITMC19

Spring is in the air. That means the 6th annual Healthcare and IT Marketing Conference (HITMC) is just around the corner! Here’s a brief Q&A to preview our speaking session, along with a few thoughts from conference host John Lynn.

HIMSS19 is Over: Now the Strategic Fun Begins

In the midst of the show, it’s easy to get caught up in theoretical debates about different ways to solve enduring healthcare challenges. But now that we’re back on home turf, healthcare brands must return to some ground level questions: What did we learn? And, what do we do now?

Get Excited, Get Set for HIMSS19

HIMSS19 promises to be an opportunity to meet other champions of health IT, with hundreds of educational sessions and networking opportunities — not to mention more than 1,300 vendors.

The Role of Healthcare PR Agencies

From pharmaceutical and medical device companies to hospitals and health plans, healthcare remains one of…

Post-Tradeshow Tips: Marketing Shouldn’t End with the Event

The big tradeshow event has come and gone and your exhibit is safely packed up…

The Experience of a HIMSS First Timer

Every year, those who work in the healthcare industry look forward to HIMSS, one of…

Value-Based Care: A Collaborative Approach Is the Only Approach According to HIMSS17

If you went to HIMSS17, value-based care was likely at the center of your experience.

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