VCU Health

A premier academic medical center with a long tradition of innovation in patient care, research and education.

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CHALLENGE: Migrate the university health system’s website to a new platform and assist with implementing strategic web initiatives and digital marketing efforts.

  • Project management, milestones and influencers
  • Admin lacking technical background
  • Complex and time-consuming updates
  • Inability to measure campaign performance
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APPROACH: Successfully launched a new user-friendly website on a secure platform, empowering web admins and target audiences with easy-to-access information.

  • Identified key stakeholders to ensure a successful launch
  • Created innovative design to improve website usability
  • Implemented rich technology that allows for easy management of website content
  • Used analytic tools to track and measure the value of digital efforts

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