Floyd Medical Center

A non-profit health system in its seventh decade of serving the families of Northwest Georgia and Northeast Alabama


Challenge: The region’s top employer Floyd Medical Center was looking to redesign their website properties to provide an improved user experience across all devices and better represent the excellence provided by the organization. Floyd’s previous website did not provide a consistent mobile-responsive experience and didn’t represent the organization’s brand promise to provide comprehensive and technologically advanced care for the communities they serve. Additionally, Floyd Medical Center needed a partner to update their current website to SharePoint 2016 while also focusing on updating content, establishing brand continuity and empowering users by optimizing search capabilities and improving the overall user experience.

  • Provide a full strategic redesign and UX model for the Floyd and Polk Hospital websites
  • Provide original content, key messaging, and key word research for website and targeted campaigns
  • Update existing tools and provide new tools on the SharePoint platform such as:
    – Find a Provider
    – Classes & Events
    – News Center
    – Secure Form Builder
    – Site Search

Approach: Redesigned the website with a mobile responsive, “user-first” approach, making the website more user friendly and easier to access information effectively.

  • Provided consulting to establish website strategy and project goals
  • Overhauled the information architecture
  • Designed a mobile and tablet-responsive
    website with clear goals for user types
  • Implemented on the SharePoint 2016 platform and ensured that the UX model, design and administrative capabilities provided the user experience needed to achieve organizational goals


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