Aesynt
(now an Omnicell company)

A leader in pharmacy automation

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CHALLENGE: After divesting from its parent company, Aesynt needed to re-enter the market and build lasting credibility.

  • Compete against well-established companies in a niche space
  • Launch new name and brand immediately following divestment
  • Gain instant, impactful visibility to establish awareness and overcome negative misperceptions
  • Reach new audience: C-suite
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APPROACH: Developed new name and brand for Aesynt, and launched the company to the market—in less than three months.

  • Created impactful name, visual identity, messaging and corporate materials showing company’s innovation
  • Debuted Aesynt at industry’s largest event with attention-grabbing integrated campaign
  • Established ongoing PR and social media engagement to build lasting brand equity and industry thought leadership

Three years later, Aesynt reached ultimate goal: Acquisition. Aesynt is now part of Omnicell Inc. and has retained MERGE Atlanta for branding and creative strategy and services.

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