Omnicell

The only provider of end-to-end medication and supply management solutions across the care continuum

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CHALLENGE: After a series of strategic acquisitions, Omnicell needed to articulate its new position and differentiate itself from competitors.

  • Honestly portray Omnicell as a visionary – yet grounded – organization
  • Promote Omnicell’s partnership, end-to-end capabilities
  • Be bold, but still resonate with healthcare audience
  • Consider international nuances
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APPROACH: Introduce the new Omnicell to the market and help it differentiate itself by developing a lasting and impactful brand image and position. Bring this to life through the following:

  • Establish new messaging expressing broadened capabilities
  • Create smart, clear, and emotive branding setting Omnicell apart from the competition
  • Use imagery that balances humanity with innovation
  • Reposition the company through an integrated campaign

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