Applying strategic creativity to every design piece

At MERGE Atlanta, it’s not an oxymoron to combine strategy and creativity – in fact, it’s part of our DNA. Creative team members are deeply involved in the beginning stages of each project to gain an understanding of business objectives. Using this knowledge, we develop powerful, emotive creative that stands out in a crowded marketplace.

Our designers not only understand healthcare, they know their technology and can bring any medium to life—from websites and tradeshow exhibits to magazine ads, to infographics and PowerPoint decks. We use this deep expertise to visually communicate in ways that are clear, simple and authentic. The result truly differentiates you with a visual presence that reflects your brand persona.

Building innovative creative pieces that speak to the right audiences at the right moments

Case Study: Omnicell

Branding & Messaging

Through smart, clear and emotive branding and imagery, MERGE Atlanta helped reposition Omnicell as an innovative market leader following a series of strategic acquisitions.

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Our Insights

Creating Meaningful Trade Journal Content

Trade journals—industry-specific publications that deliver relevant information to target audiences—can be an ideal medium for connecting with potential customers. Here are five tips to keep in mind to ensure your trade publication articles effectively communicate your expertise.

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

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