Trade journals—industry-specific publications that deliver relevant information to target audiences—can be an ideal medium for connecting with potential customers. Here are five tips to keep in mind to ensure your trade publication articles effectively communicate your expertise.
In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?
I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....
The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....
This eBook touches on a few of the evolving trends influencing digital marketing today, and also discusses some key questions you need to ask to develop a strong, steady digital marketing strategy.
Spring is in the air. That means the 6th annual Healthcare and IT Marketing Conference (HITMC) is just around the corner! Here’s a brief Q&A to preview our speaking session, along with a few thoughts from conference host John Lynn.
MERGE Atlanta today announced Joanna Horn has joined the agency as vice president. to oversee client partnerships, drive enhanced performances and manage client teams.
In the midst of the show, it’s easy to get caught up in theoretical debates about different ways to solve enduring healthcare challenges. But now that we’re back on home turf, healthcare brands must return to some ground level questions: What did we learn? And, what do we do now?
Kris Krava joins MERGE Atlanta as executive creative director to provide strategic oversight for digital and traditional marketing, creative, customer experience, and technology efforts.