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Moments & Motivation

Brainpower to fuel your brand communications.

SEO Basics and Keyword Research

What is keyword research and analysis in SEO? Learn how to build dozens of keywords in a scalable strategy for SEO content with the MERGE Atlanta team.

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Creating Meaningful Trade Journal Content

Trade journals—industry-specific publications that deliver relevant information to target audiences—can be an ideal medium for connecting with potential customers. Here are five tips to keep in mind to ensure your trade publication articles effectively communicate your expertise.

Say “Yes” to Long-form Content

In today’s marketing environment, long-form content such as white papers and e-books may seem a little outdated. Quaint, even. With clients and prospects busily digesting tweets, blogs and other “snackable” content, why toil to make a 10-course meal they might not finish?  

A Memorable Conference: HITMC and the Power of Moments

I’m still coming off a HITMC high after a few days among my fellow Health IT marketers and communicators. It was a conference full of firsts as a first-timer in my own right: my first time in Boston, my first time speaking at a conference and....

NACCDO-PAMN: Cure Cancer Sooner

The words “Cure Cancer Sooner” are the most efficient use of words – and the most meaningful choice of words I’ve seen lately. On the t-shirts of the “home team,”.....

eBook: Elevate Your Digital Marketing Strategy

This eBook touches on a few of the evolving trends influencing digital marketing today, and also discusses some key questions you need to ask to develop a strong, steady digital marketing strategy.

Strengthen Partnerships and Community at HITMC19

Spring is in the air. That means the 6th annual Healthcare and IT Marketing Conference (HITMC) is just around the corner! Here’s a brief Q&A to preview our speaking session, along with a few thoughts from conference host John Lynn.

Joanna Horn Joins MERGE Atlanta as Vice President

MERGE Atlanta today announced Joanna Horn has joined the agency as vice president. to oversee client partnerships, drive enhanced performances and manage client teams.

HIMSS19 is Over: Now the Strategic Fun Begins

In the midst of the show, it’s easy to get caught up in theoretical debates about different ways to solve enduring healthcare challenges. But now that we’re back on home turf, healthcare brands must return to some ground level questions: What did we learn? And, what do we do now?

MERGE Atlanta Hires Kris Krava as Executive Creative Director

Kris Krava joins MERGE Atlanta as executive creative director to provide strategic oversight for digital and traditional marketing, creative, customer experience, and technology efforts.

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