Atlanta – February 21, 2019 – MERGE Atlanta, a healthcare marketing communications and technology agency, today announced Kris Krava has joined the agency as executive creative director. Bringing more than two decades of experience, Krava will guide MERGE Atlanta’s creative department and work with the agency’s healthcare clients, providing strategic oversight for digital and traditional marketing, creative, customer experience, and technology efforts.
Progressing in his career from artist and designer to agency leader, Krava has had the pleasure to serve nearly 100 clients, spanning multiple industries and including many Fortune 100 companies such as Coca-Cola, GM, GE, Ford, AT&T, Verizon, The Home Depot, State Farm, Disney, Sears, and Allstate. Recently, Krava provided creative leadership in the redesign of an American sports league’s entire digital experience, a major bank’s responsive web and mobile app experience, and a leading telecommunications company’s call center sales software.
“Kris’ impressive portfolio shows a strong track record of leading teams in creatively resolving complex business challenges,” said Tom Brand, president of MERGE Atlanta. “He’s a strong leader, strategic thinker, and isn’t afraid to push the envelope in order to achieve the best possible results for our clients as they evolve their own marketing and communications programs in the digital world.”
Krava joins more than 70 employees at MERGE Atlanta, which is continuing to grow in support of increased client demand for strategic thought leadership, integrated communications, and delivery excellence across earned, owned, shared, and paid channels.
When asked about his approach to creative, Krava shared, “Starting from a place of caring and compassion, we can gain empathy for the challenges facing our teammates, clients and their audiences. Once we understand the root cause, we can then envision, create, and deliver innovative solutions that truly solve both the source and the symptoms.”
About MERGE Atlanta
MERGE Atlanta is a leading national marketing communications and technology agency for healthcare. We enable our clients to maximize their presence with earned, owned, shared and paid opportunities that drive engagement and conversion. Our offerings include public relations, digital marketing, technology development, and content creation. MERGE Atlanta’s expertise derives from 20 years of experience working with hundreds of clients spanning the healthcare industry.