Year: 2018

Designing for Accessibility in the Healthcare Industry

Five easy ways to design websites for accessibility.

What to Expect When You’re Expecting a New Website

Every marketer can agree that there is nothing quite like committing to building a website.

SEO Basics and Keyword Research

What is keyword research and analysis in SEO? Learn how to build dozens of keywords in a scalable strategy for SEO content with the MERGE Atlanta team.

Elevate Your Media Relations Efforts: A Helpful Guide

A sound media relations program should play an integral role within an organization’s overarching marketing…

Successful Content Strategies Reflect the Consumerization of Healthcare

By now it’s pretty common knowledge that patients are bearing more of their healthcare costs…

PR 101: Lessons Every Marketing Professional Needs to Know This Year

It’s back-to-school season, so we thought we’d throw it back to the basics: PR 1101…

The Role of Healthcare PR Agencies

From pharmaceutical and medical device companies to hospitals and health plans, healthcare remains one of…

Public #RelationshipGoals

I was recently having a conversation with an old college friend over dinner about our…

MERGE Atlanta President Accepted into Forbes Communication Council

Tom Brand, president of MERGE Atlanta, has been accepted into the Forbes Agency Council, an…

Healthcare Content: Converting the Undecided

Many of us have decades of healthcare marketing experience, but sometimes we know too much.

Packing a punch with proactive PR planning

The approval of postponing the ICD-10 deadline to 2015 got me thinking about the importance of…

AVID Design & Dodge Communications Rebrand as MERGE Atlanta

We’re excited to announce the next chapter of our brand! Dodge has joined forces with…

‘Tis the Season for Trends: Communication and Public Relations Trends 2017

The end of a new year is often time for reflection – What went well?…

The End of Net Neutrality: 3 Implications for Business

While spending the holidays with family is sure to bring good food and laughter, it…

2018 is quickly approaching: Top 4 health IT trends

It’s that time of year again! If you’re anything like me, you’re juggling holiday shopping…

Top of Mind for Hospital Marketers: Website Design, the Consumer Journey and Community Partnerships

A few of our team members attended the Carolinas Healthcare Public Relations and Marketing Society(CHPRMS)…

Health It Industry Discussions: AI, Security & Connectivity

A few of the Dodge team members were able to join the Health IT Leadership…

Character Count Update on Twitter: How to Keep Your Audience Engaged with a 280-Character Limit

Recently, Twitter announced its move to roll out a new character limit to most users, excluding…

Podcast: Reputation Management Is Your Most Valuable Asset: How to Manage It Day-To-Day, Not Just in a Crisis

Crisis communications and reputation management often go hand in hand: A crisis occurs and the…

TAKING THE TITLE OF A “GO-TO” PR PRO

As a marketing or public relations professional, your job is to be the go-to communications…

The Three R’s of Influencer Relations

For leading brands, it’s important that customers perceive their organization as credible, trustworthy partners. As…

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