VCU Health is an academic medical center that was in need of a ground up site redesign. Their previous site had been developed over time and as a result became disorganized and was confusing for users. Part of the confusion was the manner in which the site was organized, focusing on how the organization saw itself rather than how site visitors desire to find information. This required restructuring the sites Information Architecture, as well as user interface, and design.
One of the challenges with the VCU Health Website was creating a sense of “systemness” between not only the various parts of the Health System, but also with the School of Medicine, and Research. VCU Health also wanted to provide a way to highlight specific pages with unique designs within the site that could create a destination feel within the larger confines of the site structure.