Year: 2017

HIMSS19 is Over: Now the Strategic Fun Begins

In the midst of the show, it’s easy to get caught up in theoretical debates about different ways to solve enduring healthcare challenges. But now that we’re back on home turf, healthcare brands must return to some ground level questions: What did we learn? And, what do we do now?

MERGE Atlanta Hires Kris Krava as Executive Creative Director

Kris Krava joins MERGE Atlanta as executive creative director to provide strategic oversight for digital and traditional marketing, creative, customer experience, and technology efforts.

Get Excited, Get Set for HIMSS19

HIMSS19 promises to be an opportunity to meet other champions of health IT, with hundreds of educational sessions and networking opportunities — not to mention more than 1,300 vendors.

2018 by the Numbers

MERGE Atlanta closes 2018 strong with 14 new clients and 12 awards. As we look back, here are some of our 2018 highlights.

Meaningful Relationships are Key to PR Success

What’s the job of a healthcare PR professional? You could say that it’s to help healthcare organizations push their messages to the market. In reality, though, that’s not enough for today’s sophisticated healthcare consumers.

Voice Search Redefines the Healthcare Consumer Experience

How do we make voice search relevant for healthcare marketing? To position organizations for success now and into the future, here's what you need to understand.

Designing for Accessibility in the Healthcare Industry

Five easy ways to design websites for accessibility.

What to Expect When You’re Expecting a New Website

Every marketer can agree that there is nothing quite like committing to building a website.

SEO Basics and Keyword Research

What is keyword research and analysis in SEO? Learn how to build dozens of keywords in a scalable strategy for SEO content with the MERGE Atlanta team.

Elevate Your Media Relations Efforts: A Helpful Guide

A sound media relations program should play an integral role within an organization’s overarching marketing…

Successful Content Strategies Reflect the Consumerization of Healthcare

By now it’s pretty common knowledge that patients are bearing more of their healthcare costs…

PR 101: Lessons Every Marketing Professional Needs to Know This Year

It’s back-to-school season, so we thought we’d throw it back to the basics: PR 1101…

The Role of Healthcare PR Agencies

From pharmaceutical and medical device companies to hospitals and health plans, healthcare remains one of…

Public #RelationshipGoals

I was recently having a conversation with an old college friend over dinner about our…

MERGE Atlanta President Accepted into Forbes Communication Council

Tom Brand, president of MERGE Atlanta, has been accepted into the Forbes Agency Council, an…

Healthcare Content: Converting the Undecided

Many of us have decades of healthcare marketing experience, but sometimes we know too much.

Packing a punch with proactive PR planning

The approval of postponing the ICD-10 deadline to 2015 got me thinking about the importance of…

AVID Design & Dodge Communications Rebrand as MERGE Atlanta

We’re excited to announce the next chapter of our brand! Dodge has joined forces with…

‘Tis the Season for Trends: Communication and Public Relations Trends 2017

The end of a new year is often time for reflection – What went well?…

The End of Net Neutrality: 3 Implications for Business

While spending the holidays with family is sure to bring good food and laughter, it…

2018 is quickly approaching: Top 4 health IT trends

It’s that time of year again! If you’re anything like me, you’re juggling holiday shopping…