Year: 2016

#HITMC Twitter Chat Recap: Blending Content Marketing and PR for Maximum Results

Dodge recently hosted a #HITMC Twitter chat that created conversation around how to use content marketing…

Three Healthcare Trends to Consider for 2017

Where has the time gone? Each year seems to pass more quickly than the last…

Marketing Automation: The Key to Smart Content Distribution

The benefits of sound content marketing planning and execution is well documented. B2B companies spend…

Webinar: Healthcare Editors Weigh In On Social Media

Five of the top editors in healthcare will be panelists in our upcoming webinar on…

Think Further Outside the Box

Your average C-level executive probably still thinks that investing in a social media campaign constitutes…

Are Earned Media Efforts Still Worth Your Investment?

According to HubSpot’s 2016 State of Inbound Report, the top two biggest challenges faced by…

What the (healthcare) world needs now: Simple answers

While healthcare is rife with problems—certainly not saying anything new—is it possible that we are…

Q&A: DIA Global Marketer Provides Tips for This Year’s Tradeshow Season, PR and Thought Leadership Efforts

October: The leaves are changing, pumpkin spice has made its way back to the grocery…

Knowledge Is Power: Three Best Practices for a Comprehensive Approach to Social Media Monitoring (SMM)

A comprehensive social media strategy requires careful evaluation, which overtime can provide the tools and…

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